The AUDIENCE MAP series continues with a look at the detailed demographics for ABC’s primetime schedule for this season to date. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]
Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol. This week we take a look at some of the biggest sports telecasts in the past 12 months. As a reminder, the audience shares for 30 distinct gender-age groups […]
We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people. Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]
With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland. Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]
A week off didn’t work out well for the ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]