THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is now +7% above last year and now +10% above the average for this point the past four years ($2.279 billion).  Over the same period, Hollywood films have grossed $6.4 billion […]

  The real world, in the form of terrible reviews and dim word of mouth, caught up with BATMAN V. SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) on Friday.  Actually, the signs had been there since midweek, although Warners and its box office pets had obscured the fact for a few days by comparing the daily results […]

Weekend #14 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND April 1-3, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection God’s Not Dead 2 PureFlix PG n/a 12.5 35 3 38 Meet the Blacks Freestyle R n/a 3.0 6 […]

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Harry Potter‘s $169.2M, but that includes an aggressive Easter Sunday estimate, so it may fall behind by tomorrow.  (Depending on how that […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is now +11% above last year and now +12% above the average for this point the past four years ($2.066 billion).  Over the same period, Hollywood films have grossed over $5.8 […]

  The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]

Weekend #13 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND March 25-27, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Batman v Superman: Dawn of Justice WB PG13 35% 166.0 395 610 1,005 My Big Fat Greek Wedding 2 […]