Articles

Political Convention Viewers: What Difference Does a Party Make?

Posted July 25, 2016 by Mitch Metcalf

With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]

Full Story »

Articles

Audience Map: Late Night Broadcast Programs

Posted July 18, 2016 by Mitch Metcalf

The ShowBuzzDaily AUDIENCE MAP returns with a look at Late Night programs on the broadcast networks. This new format goes beyond the 30 gender-age demographic segments to include ratings performance in key segments of household income and the education level attained by the head of household. And the income and education ratings are not just […]

Full Story »

Articles

Audience Map Returns Soon

Posted July 15, 2016 by Mitch Metcalf

Coming next week: AUDIENCE MAP returns with a look at Late Night programs. In addition to the detailed view of the 30 different gender-age segments, the Map is expanding to include critically important viewers breaks such as viewer income and education level.  Another first for ShowBuzzDaily. Stay tuned. ###

Full Story »

Articles

OSCARS Quarter Hour Ratings: A Decent Start But No Momentum

Posted March 1, 2016 by Mitch Metcalf

The Oscars telecast on Sunday 2.28.2016 started right on par with recent telecasts, just above 35 million viewers for both 2016 and the average of every telecast since 2007.  Generally speaking, the average Oscar show audience rises through the first hour, then holds steady until about 10:00 or 10:15 pm when the In Memoriam segment […]

Full Story »

Articles

AUDIENCE MAP: ABC Fall 2015

Posted November 25, 2015 by Mitch Metcalf

The AUDIENCE MAP series returns with a look at fall 2015.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

Full Story »

Articles

AUDIENCE MAP: CW Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  The CW’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

Full Story »

Articles

AUDIENCE MAP: FOX Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  FOX’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

Full Story »

Articles

AUDIENCE MAP: NBC Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  NBC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

Full Story »