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US/Worldwide Weekend Box Office Report – 8.30.2020

Posted August 30, 2020 by Mitch Salem

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it’s having a theatrical release at all is that 20th’s pre-Disney co-financier TSG had the contractual right to […]

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The Return of Box Office – 8.23.2020

Posted August 23, 2020 by Mitch Salem

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remain closed in several major US markets (including both NY and LA), and […]

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Behind the US/Worldwide Weekend Box Office – 3.15.2020

Posted March 15, 2020 by Mitch Salem

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

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Behind the US/Worldwide Weekend Box Office – 3.8.2020

Posted March 8, 2020 by Mitch Salem

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better then the $34.7M launch for last year’s Lego Movie 2, and it’s far off last March’s $55M for How […]

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Behind the US/Worldwide Weekend Box Office – 3.1.2020

Posted March 1, 2020 by Mitch Salem

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]

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Behind the US/Worldwide Weekend Box Office – 2.23.2020

Posted February 23, 2020 by Mitch Salem

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of the Wild was extremely expensive, with $200M+ in production/marketing costs, so a $75M US total won’t get it […]

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Behind the US/Worldwide Weekend Box Office – 2.16.2020

Posted February 16, 2020 by Mitch Salem

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day weekend and $68M with Monday.  That’s the biggest opening ever for a videogame-based property, and it gives […]

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Behind the US/Worldwide Weekend Box Office – 2.9.2020

Posted February 9, 2020 by Mitch Salem

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties.  It was also weak overseas with $48M in all major markets except Japan and China (where of […]

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