Wow.  It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot.  Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million).  Beating a record by 18% is truly extraordinary.  While […]

    So that happened. THE AVENGERS:  Whenever a Sunday estimate just barely crosses a milestone threshold, it’s subject to adjustment on Monday, but whether the final number turns out to be $196M or $202M is a matter for headline writers–in any case, anything in the neighborhood of the $200.3M estimate is staggering, not to […]

    So much for front-loading. The preliminary Saturday number for THE AVENGERS (Disney), as reported by Deadline, is genuinely extraordinary.  If it holds up, Avengers will have one of the best 2d day holds of a mega-opening film in history, and be well on its way to the best opening weekend ever.  The current […]

> Well-played, Marvel/Disney. THE AVENGERS:  Years of planning and marketing led to the 2d biggest opening day of all time, $80.5M, that was behind only Harry Potter and the Deathly Hallows Part 2 and its $91.1M.  (And Deathly Hallows 2 was far more front-loaded with Thursday midnight money, $43.5M compared to Avengers’ $18.7M.)  Now, the […]

UPDATE: We have revised the numbers for Marvel’s The Avengers to reflect Disney’s outlook for the film based on Friday’s opening, which puts the film on track for the biggest opening weekend of all time. The 18th weekend of 2012 is looking like an outstanding $228 million for the Top 12 films, up 47% from […]

> The summer movie season is starting with a bang:  according to preliminary numbers at Deadline, THE AVENGERS (Disney) is off to a $70M opening day.  If that number holds, it’ll be the #4 opening day of all time, behind only the final Harry Potter and 2 Twilights, and slightly ahead of, among others, The […]

> One of the good things about going to midnight premieres of blockbusters (there aren’t all that many) is that the audience is exactly the group (young, first adopters, eagerly moviegoing) Hollywood is targeting.  A theatre almost entirely composed of that crowd provides a ready-made focus group to gauge how upcoming releases are faring with […]

The arrival of THE AVENGERS means that, whatever the calendar may say, as far as Hollywood is concerned, summer has begun.  Which in turn means that for the next several months, would-be blockbusters will be launched into multiplexes on a weekly basis.  And that signals the start of SHOWBUZZDAILY‘S 2d Annual Fantasy Summer Movie League.  […]