NETWORK FINALS:  There were no changes from preliminary Friday ratings.  (ONCE UPON A TIME, which was initially reported as 2 separate hours, had a 0.5 rating as a 2-hour.)         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH led Friday cable, up 0.09 […]

  The AMERICAN MUSIC AWARDS reprised last year’s song. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -2% from last year and still +1% above the average for this point the past four years ($8.750 billion).  Over the same period, Hollywood films have grossed almost […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Another weak network Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  2 […]

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.2, up 0.2 from last week’s final rating.  Elsewhere, SUPERNATURAL gained 0.1 in final numbers, and YOUNG SHELDON lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGILIGHTS:  Basketball and football topped Thursday cable.  TNT’s NBA doubleheader […]