Here are the weekend sports ratings for Saturday and Sunday September 17-18, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, September […]

Here are the weekend sports ratings for Saturday and Sunday September 10-11, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, September 12-13, […]

Here are the weekend sports ratings for Saturday and Sunday September 3-4, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, September […]

Here are the weekend sports ratings for Saturday and Sunday August 27-28, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 29-30, […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 and London 2012.  In terms of adult 18-49 rating (what an advertiser cares about), Rio was well below […]

Here are the weekend sports ratings for Saturday and Sunday August 20-21, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 22-23, […]

Here are the weekend sports ratings for Saturday and Sunday August 13-14, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, August […]