300 Rise of an Empire Friday box office

Behind the Friday Box Office: 3/28/14

OPENINGS: NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend. The da...

by Mitch Salem

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Behind the Friday Box Office – 3/21/14

What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS: Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

It’s clear, based on preliminary numbers at Deadline, that DIVERGENT (Summit/Lionsgate) isn’t going to reach prerelease hopes of an opening in line with the $69M of the original Twilight, much less that movie...

by Mitch Salem

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Behind the Friday Box Office – 3/14/14

OPENINGS: NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M. At a $175M cost (...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

It’s looking like a slow weekend at the box office, although the successive arrivals of Divergent, Noah and Captain America 2 over the next 3 weeks should keep it from becoming a trend. Based on preliminary numbers...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

OPENINGS: 300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more. That’s still not in a league with t...

by Mitch Salem

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Behind the Friday Box Office: 3/28/14

Behind the Friday Box Office – 3/21/14

EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

Behind the Friday Box Office – 3/14/14

EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

BEHIND THE FRIDAY BOX OFFICE – 3/7/14

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