Escape from Planet Earth boxoffice

BEHIND THE FRIDAY BOXOFFICE – 3/1/13

OPENINGS: Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing. DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 2/24/13

The Rock’s second-worst opening is second-best at the boxoffice this slow Oscar weekend. OPENINGS: Boosted by a 36% Saturday rise, SNITCH (Summit/Lionsgate) is projecting a $13M weekend, although like all round n...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS: Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...

by Mitch Salem

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EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

Oscar weekend boxoffice is one of those chicken-and-egg situations where it’s not clear whether the major studios stay away because no one goes to the movies that weekend, or if no one goes to the movies because th...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS: A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

BEHIND THE WEEKEND BOXOFFICE – 2/24/13

BEHIND THE FRIDAY BOXOFFICE – 2/22/13

EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

BEHIND THE FRIDAY BOXOFFICE – 2/15/13

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