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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with t...
by Mitch Salem
 
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