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Behind the Friday Box Office – 12/5/14

  OPENINGS:  None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres.  It made $458K on Frida...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: “Dumb and Dumber To” Outsmarts “Big Hero 6″”

  Belying its title, DUMB AND DUMBER TO (Red Granite/Universal) picked a strategically smart weekend to debut, facing very little fresh competition (because of last weekend’s Big Hero 6/Interstellar double bill and n...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Interstellar” Takes Friday, Battles “Big Hero 6″” For Weekend

  Hollywood bounced back swiftly from last weekend’s Halloween doldrums, thanks to a pair of A-level openings.  INTERSTELLAR (Par/Warners) is in line for a win on Friday, according to preliminary numbers at Deadline...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Nightcrawler” Says Boo!

  Halloween is a terrifying holiday for studios and theatre owners, because the young adult audience that both count on have better things to do that night–and it’s particularly bad when the holiday falls on a ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ouija” Frightening Enough For the Win

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary num...
by Mitch Salem
 
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Behind the Friday Box Office – 10/17/14

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a b...
by Mitch Salem
 
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Behind the Friday Box Office – 10/10/14

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Gone Girl” Isn’t Going Anywhere

  GONE GIRL (20th) should easily retain its title in its 2d weekend of release, based on preliminary numbers at Deadline.  Although the Friday race is tight between Gone Girl at $7.1M and the new DRACULA UNTOLD (Legendary...
by Mitch Salem
 
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Behind the Friday Box Office – 10/4/14

  On what’s shaping up to be a very good weekend for Hollywood, the two leaders showcase different kinds of hits. OPENINGS:  ANNABELLE (New Line/Warners) took Friday with $15.5M ($2.1M from Thursday night), which is...
by Mitch Salem
 
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