Hercules Friday box office

Behind the Friday Box Office – 8/8/14

OPENINGS: TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...

by Mitch Salem

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Behind the Friday Box Office – 8/1/14

OPENINGS: GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of: weeks ahead without any A-level competition. When the biggest titles coming up are the rebo...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Ama...

by Mitch Salem

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Behind the Friday Box Office – 7/25/14

OPENINGS: Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

So much for tracking. Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numb...

by Mitch Salem

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Behind the Friday Box Office – 8/8/14

Behind the Friday Box Office – 8/1/14

EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

Behind the Friday Box Office – 7/25/14

EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

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