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EARLY FRIDAY BOX OFFICE: Plunging 50 Shades Easily Shackles DUFF, McFarland, Hot Tub 2

  Hollywood doesn’t typically open strong titles on Oscar weekend, when moviegoing is likely to fall sharply on Sunday.  So although the superfans and curiosity-seekers have already had their fill, and 50 SHADES OF ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “SpongeBob” Squeezes “Jupiter” & “Seventh Son” Dry

  A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadl...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “American Sniper” Eliminates “Mortdecai” and “The Boy Next Door”

  By Sunday, AMERICAN SNIPER (Warners/Village Roadshow) may have one of the top 10-day wide release box office totals in history, as Clint Eastwood’s behemoth continues to lay waste to everything else in theatres.  ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Multiplexes “Taken” Again By Liam Neeson Franchise

  Note:  because last Friday was part of a holiday weekend, the week-to-week declines for holdovers are unusually heavy.  That will modify over the course of the weekend, since the holiday box office was already tailing ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hobbit” Leaps; “Annie” and “Museum” OK; “Inherent Vice” Stalls

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Exodus” Doesn’t Reach the Promised Land

  The holiday movie season is getting off to a very slow start this weekend–and since this is the same time last year when the 2d Hobbit opened to $73.6M, the early December date can’t be blamed for it.  (This...
by Mitch Salem
 
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UPDATED: FRIDAY BOX OFFICE: “Mockingjay” Flies High On Black Friday

  NOTE:  UPDATED THROUGHOUT WITH STUDIO ESTIMATES Black Friday was, as always, a very bright day for movies.  The holiday weekend continues to belong to THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate), which soared 118% ...
by Mitch Salem
 
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