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Behind the US/Worldwide Weekend Box Office – 8/3/14

  OPENINGS:  The world, if not the galaxy, belonged to GUARDIANS OF THE GALAXY (Marvel/Disney) this weekend.  In the US, its $94M start (as is typical, Disney estimated an aggressively strong Sunday, down just 19% from S...
by Mitch Salem
 
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Behind the Weekend US/International Box Office – 6/8/14

  International Box Office Note:  This is the last weekend before the World Cup begins diverting much of the planet’s attention (except, of course, in the US) away from movies for the next month.  That’s expe...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/25/14

  (Note:  Most of the studios aggressively estimated their Sunday declines as being around 10%, even though last year’s Memorial Day Weekend Sunday drops were mostly steeper than that, so there could be a number of ...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/1/13

  Studio honesty is rare enough to be worth noting when it appears:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could easily have juiced its Sunday estimate to claim the #2 second weekend of all time today, but instead i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/20/13

  OPENINGS:  There was nothing supernatural about the blah $17M opening for CARRIE (Screen Gems/Sony/MGM), on the low end of Halloween horror openings, and with Bad Grandpa targeting a similar audience next weekend, there...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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