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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary afte...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Home” Is Where the Money Is; “Get Hard” Also Strong

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Pea...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Cinderella” On Its Way To A Fairy Tale Weekend

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Middling “Focus” Sharp Enough For Win; “Lazarus” Stays Dead

  You’ll be hearing quite a bit of spin over the next few days about how relatively inexpensive FOCUS (RatPac Dune/Warners) was to produce, $50-65M depending on the source.  That number, however, ignores the lavish ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Plunging 50 Shades Easily Shackles DUFF, McFarland, Hot Tub 2

  Hollywood doesn’t typically open strong titles on Oscar weekend, when moviegoing is likely to fall sharply on Sunday.  So although the superfans and curiosity-seekers have already had their fill, and 50 SHADES OF ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $...
by Mitch Salem
 
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