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Behind the Weekend Box Office – 3/23/14

OPENINGS: DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre. The result was a $56M weekend (the...

by Mitch Salem

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Behind the Friday Box Office – 3/14/14

OPENINGS: NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M. At a $175M cost (...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

It’s looking like a slow weekend at the box office, although the successive arrivals of Divergent, Noah and Captain America 2 over the next 3 weeks should keep it from becoming a trend. Based on preliminary numbers...

by Mitch Salem

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Behind the Weekend Box Office – 3/23/14

Behind the Friday Box Office – 3/14/14

EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

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