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Behind the Friday Box Office – 8/29/14

OPENINGS: AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “If I Stay” Leads Weak Friday; “Guardians” Likely to Retake Weekend

At the beginning of the month, the success of Guardians of the Galaxy and Teenage Mutant Ninja Turtles was prompting some to excitedly conclude that the box office year was now truly 52 weeks long. But the second half ...

by Mitch Salem

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Behind the Friday Box Office – 8/15/14

After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS: THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...

by Mitch Salem

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Behind the Friday Box Office – 8/8/14

OPENINGS: TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Turtles” Conquer “Guardians”

There was general glee last weekend when Guardians of the Galaxy overperformed to a record-breaking degree, proving that audiences could appreciate a blockbuster that was a cut above the rest. The rejoicing is likely t...

by Mitch Salem

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Behind the Friday Box Office – 8/1/14

OPENINGS: GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of: weeks ahead without any A-level competition. When the biggest titles coming up are the rebo...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Ama...

by Mitch Salem

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Behind the Friday Box Office – 7/25/14

OPENINGS: Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...

by Mitch Salem

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Behind the Friday Box Office – 8/29/14

EARLY FRIDAY BOX OFFICE: “If I Stay” Leads Weak Friday; “Guardians” Likely to Retake Weekend

Behind the Friday Box Office – 8/15/14

Behind the Friday Box Office – 8/8/14

EARLY FRIDAY BOX OFFICE: “Turtles” Conquer “Guardians”

Behind the Friday Box Office – 8/1/14

EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

Behind the Friday Box Office – 7/25/14

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