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Posts Tagged ‘Mud box office’
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/30/13

  OPENINGS:  The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop.  (But always be suspicious...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/16/13

  OPENINGS:  In some ways, the most important number of the weekend was the $71.6M that MAN OF STEEL (Warners) earned outside the US and Canada.  Although it’s lower than the $113.1M domestic weekend ($125.1 with T...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 6/14/13

  OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a ...
by Mitch Salem
 
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