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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.30.2022

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.16.2022

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reporte...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.9.2022

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can af...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 1.2.2022

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The Janu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.26.2021

  A few notes:  this week’s newcomers opened along a range of dates, including Tuesday night, Wednesday, Friday night and Saturday, and those scheduling decisions had an affect on the totals below.  Also, the fact ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.19.2021

  OPENINGS:  The spectacular success of SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) may have less to say about the box office overall than some would like to think.  No Way Home vaporized all pandemic-era records with...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.12.2021

  OPENINGS:  There’s no way to spin the $10.5M US opening of  Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.28.2021

  OPENINGS:  After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrica...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.21.2021

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, th...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 11.14.2021

  OPENINGS:  CLIFFORD THE BIG RED DOG (Nickelodeon/Paramount, also on Paramount+) opened on Wednesday and earned $22M over 5 days, $16.4M of it over the weekend.  That’s somewhat above the $13.1M start for Paw Patr...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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