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The Sked: WEDNESDAY RATINGS April 18

>Don’t Trust the B- in Apt 23 had an okay second outing last night, while Revenge returned acceptably at best.  American Idol dropped again this week (after a brief bout of stability last Wednesday), but Idol remains...
by Mitch Metcalf
 
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THE SKED’S 2012/13 FIRST CUT: ABC Needs & Possibilities

> With the television season at Upfronts minus about 6 weeks, Mitch Metcalf, veteran programming executive Ted Frank and I are continuing our survey of the issues each network may and should be thinking about while strategizing...
by Mitch Salem
 
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THE SKED: ABC MAY FINALES

> ABC has announced its schedule of season finales for May: May 1:  LAST MAN STANDING May 6:  GCB May 7:  CASTLE May 13:  ONCE UPON A TIME               DESPERATE HOUSEWIVE...
by Mitch Salem
 
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THE SKED @ PALEYFEST 2012: “Revenge”

> Despite ABC’s attempts to claim otherwise, REVENGE is more “hittish” than true hit.  Although it premiered with strong ratings in the low 3s, it’s since come down to numbers in the mid-2s, usually...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/7/12

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS March 7

>American Idol is still way down from last year, but last night’s episode ticked from the past few weeks.  But The Voice also had a good week — so Idol remains behind the pace of the upstart singing show. ...
by Mitch Metcalf
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/29/12

> February Sweeps go out not with a bang, but with the other thing. ABC:  The first “midseason arc” episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS February 29

>American Idol edged down again this week, but the rate of decline is slowing.  The Wednesday edition appears to be locking in on a 5 rating or just below.  Meanwhile, ABC bounced back from last week and is approachin...
by Mitch Metcalf
 
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The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS February 22

>American Idol continue to flounder.  Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark.  Idol is no longer hearing the footsteps of Th...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — ABC Profile

>Previously we examined the upscale ratings picture of the Monday at 10 pm hour, which showed the first few episodes of Smash as solidly upscale, Hawaii Five-0 as fairy downscale and Castle in the middle.  Today we turn ou...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/8/12

> Somewhere, Edward R. Murrow weeps. CBS:  The attempt to resurrect Murrow’s 59-year old celebrity interview vehicle PERSON TO PERSON with Charlie Rose and Lara Logan flopped badly with a 1.1 (wait, people didn’...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/25/12

> Welcome back to Network Scorecard, where we consider the perplexing case of AMERICAN IDOL. FOX:  It’s now clear that the biggest story of the 2011-12 television season is the slump in established reality-competitio...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/18/12

> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other ...
by Mitch Salem
 
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