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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/17/16

  OPENINGS:  GHOSTBUSTERS (Village Roadshow/Columbia/Sony) is reporting a $46M weekend (that number assumes the lowest Sunday drop in the Top 10, so it may come down a bit in finals), about 10% higher than the start for I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/22/16

  OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/1/16

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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