Veronica Mars Friday box office

Behind the Friday Box Office – 3/21/14

What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS: Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

It’s clear, based on preliminary numbers at Deadline, that DIVERGENT (Summit/Lionsgate) isn’t going to reach prerelease hopes of an opening in line with the $69M of the original Twilight, much less that movie...

by Mitch Salem

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Behind the Friday Box Office – 3/14/14

OPENINGS: NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M. At a $175M cost (...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

It’s looking like a slow weekend at the box office, although the successive arrivals of Divergent, Noah and Captain America 2 over the next 3 weeks should keep it from becoming a trend. Based on preliminary numbers...

by Mitch Salem

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Behind the Friday Box Office – 3/21/14

EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

Behind the Friday Box Office – 3/14/14

EARLY FRIDAY BOX OFFICE: Not Much “Need For Speed”; “Single Moms” Still Alone

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