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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE REPORT: A Decent Day For “Die Hard”

  As expected, the end of Valentine’s Day meant some slippage for SAFE HAVEN (Relativity), and allowed A GOOD DAY TO DIE HARD (20th) to take a narrow Friday lead, which it will probably hold for the rest of the holid...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the ha...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 2/9/13

  Storms be damned:  according to preliminary numbers at Deadline, despite (or because of) the snows on the East Coast, Saturday was a very healthy day at the multiplexes.  Far from taking a Day 2 hit, IDENTITY THIEF (Un...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE REPORT – 2/8/13

  The early Friday numbers this week are likely to be even less reliable than usual, since weather conditions on the East Coast make estimates very dicey.  That being said, the preliminary numbers at Deadline make it clea...
by Mitch Salem
 
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