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Behind the Worldwide Weekend Box Office – 5/18/14

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal ...
by Mitch Salem
 
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Behind the Worldwide Box Office – 5/11/14

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in fina...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/4/14

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  I...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/6/14

  Marvel brings summer ticket sales to April. OPENINGS:  The record-breaking $96.2M US opening weekend for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney), the highest ever in April (it may come down $1M or so tomorrow thank...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/30/14

  This weekend was fine… but just wait till next week. OPENINGS:  Polarizing, controversial, dark, revisionist, divisive–and a hit.  NOAH (Paramount/Regency) took in $44M in the US this weekend after a 16% Sa...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/16/14

  As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its o...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/9/14

  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that num...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/2/14

  OPENINGS:  NON-STOP (Universal) had a very solid Saturday, rising 22% from Friday, and even though Oscar Sunday may push it below the $30M weekend it’s currently projecting, it should comfortably take the weekend....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/1/13

  Studio honesty is rare enough to be worth noting when it appears:  THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could easily have juiced its Sunday estimate to claim the #2 second weekend of all time today, but instead i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/24/13

  OPENINGS:  We noted here yesterday that if THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could just hold on as well on its first Saturday as The Hunger Games had, a $160M weekend was within its grasp.  That’s exact...
by Mitch Salem
 
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