Articles

April 30, 2012
 

The Sked: SUNDAY RATINGS April 29 — The Declines Continue

>On the first Sunday of the May Sweep, ABC won the night by matching its rating on the same evening last year, while the other broadcast declined from year-ago levels: CBS down four tenths of a rating point, FOX down a negligible one tenth, and NBC down a disastrous nine tenths of a rating point.  Check out how these numbers impact the sweep-to-date averages.          

               Nightly Primetime Average
Sunday         ABC    CBS    FOX    NBC
04.29.2012     2.2    1.6    1.9    1.4  THIS WEEK
04.22.2012     1.9    1.9    1.7    1.6  LAST WEEK
05.01.2011     2.2    2.0    2.0    2.3  LAST YEAR

ABC finished with a 2.2 rating for the evening, headlined once again by Once Upon a Time (2.9 preliminary rating, very likely rising to a 3.0 in the official nationals as it did last week).  Desperate Housewives returned from a three-week break fairly close to its previous few outings, while GCB is holding at the same level (1.9) as the last time it had an original Housewives lead in.  On this night last year on ABC: AFHV (2.0), Extreme Makeover: Home Edition (2.3), Desperate Housewives (2.8) and Brothers & Sisters (1.6).

ABC Sun    High Low  3.25 4.01 4.08 4.15 4.22 4.29
AFHV       2.0  1.1  1.2  1.2R 1.0R 1.6R 1.4R 1.4*
Once Upon  4.0  2.7  2.9  2.7  1.0R 1.1R 3.0  2.9*
Desp House 3.2  1.8  2.6  2.6  —             2.5* 
Pan Am     3.1  0.7 
GCB        2.3  1.5  2.1  1.9  1.9  1.5       1.9*

FOX returned its animated comedies to the air after a week off for the network’s 25th Anniversary Special.  The Simpsons and Bob’s Burgers matched recent ratings for original episodes, while Family Guy at 9:00 pm is on track for its best rating in about six weeks.  FOX Sunday is slightly lower than the same night last year, although adjustments in the official nationals might make up some of that difference.  Last year 7-10 pm on this night: Family Guy repeat (1.5), Family Guy repeat (1.5), Simpsons (2.7), Cleveland Show (2.0), Family Guy (2.4) and American Dad repeat (1.9).




FOX Sun    High Low  3.25 4.01 4.08 4.15 4.22 4.29
Simpsons   5.4  2.0  1.9R 1.7R 1.5R 2.3       2.3* 
Bob’s Burg 2.1  1.7  2.0  1.7  1.4R 1.9       1.9* 
Napoleon   4.4  1.7    
Family Guy 4.4  2.5  2.1R 2.5  1.8R 2.2R      2.8* 
Cleveland  2.2  2.1                 2.1       1.9* 
Amer Dad   3.0  1.7  2.0  2.0  1.5R

CBS is probably demanding a recount of last night’s ratings.  Amazing Race is currently down four tenths of a rating point from the last few weeks, matching a season low.  And the season finale of The Good Wife wilted from recent episodes, also matching a season low.  And then there’s NYC 22 at 10 pm, now down to a 1.2 rating in its third telecast.  The night overall is down four tenths of a rating point from the same night last May.  Last year on this night: 60 Minutes (1.5), Amazing Race (2.6), Undercover Boss (2.0) and CSI: Miami (1.8).    

CBS Sun    High Low  3.25 4.01 4.08 4.15 4.22 4.29
60 Minutes 4.8  1.4  2.3  1.4  2.2  1.4  1.8  1.2*
Amaz Race  3.3  2.2  2.6       2.5  2.6  2.6  2.2*
Under. Boss3.0  2.3 
Good Wife  2.7  1.7  1.8       1.3R 1.8  1.9  1.7*
NYC 22     1.5  1.4                 1.5  1.4  1.2*
CSI Miami  2.6  1.7  2.1       1.7

NBC finished fourth on the night with its regular line-up, struggling to get above a 2 rating at any point.  (It finally made it in the 10:30 half hour, hitting a 2.3 rating for the Boardroom climax with Donald Trump).  But half the night was below a 1 rating, and compared to last May, NBC Sunday has completely fallen apart.  On this night last year:  Dateline (1.4), America’s Next Great Restaurant (1.6) and Celebrity Apprentice (3.1).

NBC Sun    High Low  3.25 4.01 4.08 4.15 4.22 4.29 
Harry’s Law1.1  0.8  0.8  —   1.0  0.9  0.9  0.9* 
Celeb App  2.6  1.8  1.8  1.8  2.1  2.2  2.1  1.9*

###



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.