This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Opening day was $13.5M (including $2M from Thursday night), far ahead of Visit‘s $9.2M, and the weekend could be as high as $35M, a […]

  Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]

  It’s shaping up to be a close race at the box office this weekend, and with the result likely to come down to performance on Sunday, we may not know the winner for sure until final numbers are issued on Monday.  HIDDEN FIGURES (20th) was the clear winner on Friday, with preliminary numbers at […]

  As was the case last Sunday, the weekend holiday has meant that estimates for New Year’s Day (which are all over the place, from 5% down to 40% up) are no more than speculative, and there are only fragmentary international numbers.  Here’s where things stand currently:   ROGUE ONE (Lucasfilm/Disney) is reporting holiday numbers […]

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday according to preliminary numbers at Deadline.  That’s up about 8% from Thursday, and business should go down on New Year’s […]

: Because Christmas Day falls on a Sunday, box office figures are incomplete this morning.  As is usually the case with Christmas Eve, business was down across the board yesterday, and if we look to 2011 as a guide, the Sunday bumps today may range from 40-60% for family movies like Sing and Moana, to […]