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BEHIND THE FRIDAY BOX OFFICE – 10/11/13

Posted October 12, 2013 by Mitch Salem

  OPENINGS:  When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that might start big but would drop heavily in its second weekend.  Then Gravity happened, and suddenly Captain Phillips […]

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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

Posted October 5, 2013 by Mitch Salem

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audience support.  That doesn’t guarantee awards in February–the Academy often resists science-fiction and fantasy when it’s time to […]

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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

Posted September 28, 2013 by Mitch Salem

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more frontloaded than originals, which means the $35M weekend estimates being thrown around this morning, which assume exactly the same […]

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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

Posted September 21, 2013 by Mitch Salem

  OPENINGS:  PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate.  That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators.  The number is still above Argo‘s $5.9M start but it’s below the $8.3M for The Town, two other adult thrillers Warners released in […]

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BEHIND THE FRIDAY BOX OFFICE: 9/13/13

Posted September 14, 2013 by Mitch Salem

  OPENINGS:  INSIDIOUS CHAPTER 2 (FilmDistrict) had the year’s biggest horror start with $20.1M (including $1.5M from Thursday night).  That compares to $17M for The Conjuring, the year’s biggest hit in the genre (and also from director James Wan).  Insidious 2, though, is likely to be much more front-loaded, given its fairly lousy reviews and Friday the […]

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BEHIND THE FRIDAY BOX OFFICE – 8/30/13

Posted August 31, 2013 by Mitch Salem

  OPENINGS:  The $8.9M start for ONE DIRECTION: THIS IS US (TriStar/Sony), which includes $2.7M from Thursday night, was behind only the Justin Bieber concert movie ($12.4M) among recent debuts in its genre, surpassing efforts devoted to Miley Cyrus, Katy Perry, Michael Jackson and The Jonas Brothers.  The Bieber picture declined on Saturday and slumped […]

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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

Posted August 24, 2013 by Mitch Salem

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares well to the other entries in Edgar Wright/Simon Pegg’s “Cornetto Trilogy,” even though World’s End has the […]

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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

Posted August 17, 2013 by Mitch Salem

  OPENINGS:  Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend.  Nevertheless, an $8.3M Friday and probably a $22-25M weekend is excellent for Butler, whose next hurdle will be to show if […]

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