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Behind the Friday Box Office – 4/4/14

Posted April 5, 2014 by Mitch Salem

  OPENINGS:  The $37M Friday for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) was the highest ever in the month of April, ahead of Fast Five‘s $34.4M.  Fast Five fell 13% on Saturday to hit a $86.2M weekend, and Winter Soldier will hope to beat that.  Depending on word of mouth, it could get as high […]

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Behind the Friday Box Office: 3/28/14

Posted March 29, 2014 by Mitch Salem

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The darkly revisionist biblical spectacle also has $28.3M overseas, where it’s still in just 21 markets, so for now it’s on track to […]

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Behind the Friday Box Office – 3/21/14

Posted March 22, 2014 by Mitch Salem

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/Lionsgate) looks pretty good with a $22.8M Friday ($4.9M of it from Thursday night), up marginally from Friday night estimates.  But this […]

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Behind the Friday Box Office – 3/14/14

Posted March 15, 2014 by Mitch Salem

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (including worldwide marketing), $50M in the US will barely make a dent, meaning that the movie will need to […]

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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

Posted March 8, 2014 by Mitch Salem

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with the original 300 and its $28.9M/70.1M start (especially since the 2007 movie didn’t have 3D ticket prices or Thursday […]

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Behind the Friday Box Office – 2/28/14

Posted March 1, 2014 by Mitch Salem

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of the budget for US rights (plus marketing costs in its territory, of course), and a likely weekend in the high $20Ms should mean US […]

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Behind the Friday Box Office – 2/21/14

Posted February 22, 2014 by Mitch Salem

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with a $4M Friday and likely $12M weekend, won’t accomplish its goal of establishing Kevin Costner as the next elder statesman action-hero a […]

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Behind the Friday Box Office – 2/14/14

Posted February 15, 2014 by Mitch Salem

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems/Sony) barely missed 1st place with $13M on Friday, beaten by $30K, but it’s off to an impressive start, especially when […]

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