Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.  Yet on Friday, only $75K separated the two–and that was after Safe Haven won Valentine’s Day to […]

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and the movie is off to a great $11.2M opening day.  Frontloading and East Coast weather may hold it back […]

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a $18-20M weekend, and perhaps $50M before it’s done.  No such luck for BULLET TO THE HEAD (Warners), […]

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right now.  For adult-oriented films, the Friday gross is often around 25-30% of the 4-day weekend total (with new openings at […]

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming its way to a surprisingly strong weekend win, with $10.2M on its first night.  Horror movies are hugely front-loaded, so it’s unlikely to be higher […]

  OPENINGS:  LES MISERABLES (Universal) fell behind DJANGO UNCHAINED (Weinstein/Sony) for the first time on Friday, because Les Miz was up only 3% from Thursday, while Django rose more impressively by 17%.  Both should be around $85M by New Year’s Day.  Conventional wisdom has it that Les Miz will benefit more from Oscar season than Django, […]

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’s real and will help every movie in theatres during the holiday season, but it’s only as good as the number it’s mutiplying. So […]