In terms of percentage, THE DARK KNIGHT RISES (Warners) should have about the same Weekend 3 drop that The Dark Knight did, but since it’s already below Dark Knight, the actual weekend number will be around 15% lower ($36M compared to $42M).  It’s now clear that Rises will–despite being a blockbuster hit to the […]

> Whether or not IMMORTALS holds together at the boxoffice after its opening few days, the impressive launch is good news for Relativity, which is trying to prove it can survive as a standalone distributor of Hollywood-level movies.  That doesn’t necessarily mean Immortals will hit profit (its financial picture is complicated by various distributors handling […]

> RISE OF THE PLANET OF THE APES has a slew of positives going for it commercially:  the reportedly fairly low $93M production cost, the month of August ahead with its limited competition, strong support from an older audience that doesn’t flock to theatres on opening weekend, a genre and emphasis on visuals that should […]

> Yep, that happened. OPENINGS:  THE HUNGER GAMES (Lionsgate/Summit) was as massive as predicted, with a $68.3M opening day that was the 5th largest in movie history, behind only the final Harry Potter and the last 3 Twilights, and slightly ahead of The Dark Knight.  The question, of course, is what happens today.  The Friday […]

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new co-producer/financier Legendary (which for years was parked at Warners) off to a solid start.  Dracula‘s Friday results were underreported in […]

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

  In its time of need, Hollywood looked to Pixar for salvation, and FINDING DORY (Pixar/Disney) is delivering.  According to preliminary numbers at Deadline, its opening day was $53M (including $9.2M from Thursday evening), more than any animated film has ever made in a single day, ahead of the $47.1M that Shrek The Third earned […]