The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount). Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago. That suggests a weekend that may not hit $30M, and a US total under $100M. […]
Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend. That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]
The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night). If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]
Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor. According to preliminary numbers at Deadline, Ride 2 had a $11.8M Friday, compared to $14.4M for the original Ride Along. That suggests a 4-day holiday weekend […]
2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night). That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]
We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less lucratively than last year’s), a family vehicle in 2d place, and an assortment of also-rans behind them. Comparisons between ROGUE ONE […]
JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level. That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history. But tonight it’s […]
THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend. According to preliminary numbers at Deadline, it earned $12M on opening day ($2.7M of it from Thursday night), which puts it in line for a $30M weekend and a US […]