OPENINGS:  The only wide opening of the aweek was the low-budget horror movie SEPARATION (Open Road), which had a slow start at $1.8M. There were some new limited releases, led by FOUR GOOD DAYS (Vertical) at 298 theatres, with a $300K weekend that translated into a per-theatre average of $1K.  THE RESORT (Vertical) at […]

  OPENINGS:  The theatrical box office continued to pick itself up off the floor this weekend with two high-performing R-rated action movies, which thrived despite an overlapping target audience and the availability of one on a streaming service.  MORTAL KOMBAT (Warners, also on HBO Max) emerged the victor with $22.5M for the weekend, and could […]

  OPENINGS:  There were no truly wide openings this weekend, but the pandemic horror movie IN THE EARTH (Neon) arrived at the low end of “wide” in 547 theatres and started quietly at $500K. Next weekend’s likely #1 US opening MORTAL KOMBAT (Warners) has reached $19.2M overseas after a $5.7M weekend in 28 territories. HOLDOVERS:  […]

  OPENINGS:  The only new arrival in wide US release was the woebegone VOYAGERS (Lionsgate), which got a minimal push from its studio and opened at a low $1.4M, fated for $5M or so in the US. The major new international opening was MORTAL KOMBAT (Warners), which brought in $10.7M from 17 territories.  It opens […]

  OPENINGS:  GODZILLA VS KONG (Warners, also on HBO Max) had the biggest US theatrical debut since the onset of pandemic closings with $48.5M over 5 days ($32.2M for the 3-day weekend).  It will clearly roar past Tenet‘s $57.9M to become the highest-grossing title in over a year, and could pass $100M in the US.  […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and may hope to reach $20M in US theatres.  Overseas, it launched with $5M. The much bigger […]

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide opening of the weekend THE COURIER (Roadside) wasn’t at all impressive at a $2M start, but the […]