Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

The weekly Year to Date Box Office Report & Worldwide Studio Scorecard will return when North American theaters reopen and studios resume wide releases. Coverage of broadcast and cable television ratings will continue as normal. ###

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2020 film slates by studios (films entering wide release in the 2020 calendar year). BOX OFFICE. Looking at North American box office, 2020 is now -9% below last year’s comparable span (another 7 points worse than last week) and -21% below this point averaged over […]

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better then the $34.7M launch for last year’s Lego Movie 2, and it’s far off last March’s $55M for How […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2020 film slates by studios (films entering wide release in the 2020 calendar year). BOX OFFICE. Looking at North American box office, 2020 is now -2% below last year’s comparable span (7 points worse than last week) and -17% below this point averaged over the […]

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]