> The 12th weekend of 2012 is truly exceptional for a fourth weekend of March: $180 million for the Top 12 films, up 66% from the same weekend in 2011 and up 58% from the weekend’s multi-year average.  The Hunger Games was everything it promised to be — and more.  One of the greatest movie […]

  Mitch Metcalf will have more to say about this weekend’s actual boxoffice numbers versus Sunday’s studio estimates later today, but one point is worth noting for its Oscar implications.  It was important to Warner Bros that ARGO, the studio’s big awards season hope and the fruit of its golden-boy director Ben Affleck (and also […]

  OPENINGS:  It was a blah MLK Weekend at the box office, driven by soft openings.  Over the 3-day weekend, ONE OF THEM DAYS (TriStar/Sony) was reported to have a very narrow lead with $11.6M, but it was expected to fall into 2nd place with $14M including the Monday holiday.  The good news for Sony […]

  OPENINGS:  There were no truly wide openings this weekend, but the pandemic horror movie IN THE EARTH (Neon) arrived at the low end of “wide” in 547 theatres and started quietly at $500K. Next weekend’s likely #1 US opening MORTAL KOMBAT (Warners) has reached $19.2M overseas after a $5.7M weekend in 28 territories. HOLDOVERS:  […]

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

  OPENINGS:  A variety of studios threw product at the Labor Day weekend wall.  None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday).  Although films appealing to older […]

The 32nd weekend of the year is looking like $165 million for the top 12 films, a very good result for the second week of August.  Four movies aimed at very different audiences should open reasonably well, giving the box office a short term boost.  But most of the four openers should disappear quickly, and […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is still +10% above last year and still+11% above the average for this point […]