OPENINGS:  Early January is a potent slot for horror movies, and M3GAN (Blumhouse/Universal) kicked off the year with a strong $30.2M, essentially the same as last year’s $30M for the rebooted Scream, despite all the franchise value of the latter (Scream also had the advantage of opening over the month’s holiday weekend).  M3gan has […]

  OPENINGS:  This was the weekend of AVATAR: THE WAY OF WATER (20th/Disney), and the epic’s launch was softer than widely expected at $134M in the US and $301M in all major overseas markets including China.  Box office apologists, who at this point resemble political press secretaries, have rushed in to spin that Way of […]

  OPENINGS:  The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week.  The closest thing to a wide release in the US was the expansion of SPOILER ALERT (Focus/Universal) to 783 theaters, where it fared badly with $700K, averaging $900 […]

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]

  OPENINGS:  The $9M start for THE MENU (Searchlight/Disney) was below the $10.1M launch of Barbarian–and The Menu cost about $20M more to produce.  Combine that with the fact that The Menu is really more of a very dark satire than a horror movie, and its prospects look questionable.  The film also opened in 36 […]

  OPENINGS:  As expected, BLACK PANTHER: WAKANDA FOREVER (Marvel/Disney) swamped the box office worldwide.  Its $180M US weekend was below Doctor Strange 2 ($187.4M) and the original Black Panther ($202M, on a Presidents Day weekend), but still the biggest opening Hollywood has seen in 6 months, reinforcing the MCU as the center of movie culture […]

  OPENINGS:  ONE PIECE FILM: RED (Crunchyroll/Sony) opened at $9.5M, on the low end of recent national anime releases compared to Jujutsu Kaisen‘s $18M and Dragon Ball Super‘s $21.1M.  As is typical for the genre, it was extremely frontloaded, earning more than 50% of its weekend total by the end of Friday.  However, its US […]

  OPENINGS:  Following several months of strong showings from the horror genre, PREY FOR THE DEVIL (Lionsgate) arrived at $7M to mop up the Halloween weekend remainder.  That was around the expected result, and considering that Prey was a low-budget effort with little national marketing, it might be enough to set a pace for minimal […]