OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle VANGUARD (Gravitas) opened at 1375 theatres with a low $400K start, a per-theatre weekend average of just $290. Similarly, […]

  OPENINGS:  FREAKY (Blumhouse/Universal) led the weekend at $3.7M.  It was the third consecutive weekend that a Universal-branded film opened at #1 (aided by the studio’s deal with AMC that allows its films to hit digital 3 weeks after theatrical release) and the fifth new #1 to open in the $3.1-4.1M range.  Like the others, […]

  OPENINGS:  LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Thief had a few weeks ago. In limited release, THE DARK AND THE WICKED (RLJE) opened with $65K at 68 […]

  OPENINGS:  The only new wide release on Halloween weekend was the low-budget horror movie COME PLAY (Focus/Universal), which was relatively impressive compared to last week’s $1.3M for Empty Man with $3.2M.  It seemed to be helped by pandemic considerations, because while normally a Saturday Halloween would be a down day, this year moviegoing appeared […]

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with a $1.3M weekend that was low even by pandemic standards. AFTER WE COLLIDED (Open Road) had a limited arrival at […]

  OPENINGS:  We’re starting to get a feel for what this pandemic box office looks like, absent big-studio blockbusters.  This week’s HONEST THIEF (Open Road) opened at $3.7M in 2425 theatres (a weekend per-theatre $1525 average), just about the same as last week’s The War With Grandpa, even though they’re in completely different genres.  Honest […]

  OPENINGS:  We had a new wide release this weekend, and THE WAR WITH GRANDPA (101) managed a win over the weary Tenet with $3.6M.  That’s certainly not a number that would make anyone feel good in non-pandemic times, and since War With Grandpa had a semblance of a national marketing campaign, it’s not at […]

  OPENINGS:  There were no new wide openings this weekend, and with the postponement of No Time To Die until 2021, and the announcement that Regal Theaters may be re-closing some or all of its houses, it’s not clear when the major studios will be returning.  (Currently Pixar/Disney’s Soul and Universal’s The Croods 2 are […]