OPENINGS: The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x. (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]
OPENINGS: FORD VS. FERRARI (20th/Disney) had a strong start with $31M, and will hope to extend its run through the holidays and into Oscar season based on its initially older-skewing audience and excellent reviews and exit polls. The only caution is that FvF was pricey for a non-IP project, with around $200M in production/marketing […]
OPENINGS: WW84 (DC/Warners)–that’s the official title per the credits–had the biggest US opening of the pandemic era with $16.7M (a $7800 per-theatre average), much higher than the $9.7M for The Croods: A New Age, and even more impressive considering that millions more stayed home to watch the movie on HBO Max. The weekend box […]
OPENINGS: There’s no way to spin the $10.5M US opening of Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and the UK), as anything but flat-out bad. Unlike other 2021 musicals like In the Heights ($11.5M opening even with a […]
OPENINGS: BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result. The film carries around $175M in production/marketing costs, and faces a long track to profitability. Nor does it appear to be showing particular strength internationally, despite Brad Pitt’s star power and the international […]
OPENINGS: GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) launched with $114M in the US, within tracking expectations but 22% lower than 2017’s Guardians 2, despite marketing that emphasized the end of a beloved (sub-)franchise. Guardians 2 ended with a 2.66 multiple to its opening, and if Guardians 3 performs the same way, its US total […]
OPENINGS: The calendar did Hollywood a favor by placing Valentine’s Day on Wednesday, affording films a 6-day window with Presidents Day on Monday. The chief beneficiary was BOB MARLEY: ONE LOVE (Paramount), which surpassed expectations with $51.1M through Monday ($27.7M over the traditional 3-day weekend). With little new competition in the wings next week, […]
OPENINGS: Despite being the only high-profile arrival of the week, and having a pedigree and visual style that guaranteed it media attention, Robert Zemeckis’s HERE (Miramax/TriStar/Sony) bombed with $5M. It’s been a tough decade for Zemeckis, once a maker of blockbuster hits, whose most recent moderate success was 2012’s Flight. Here hasn’t opened overseas, […]