OPENINGS: KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out. That gave it a much more muscular Saturday than similar big-budget monster movies, up 19% on Saturday where Godzilla fell 16% and Pacific Rim dropped 13%. With that boost, Kong should hit its […]
OPENINGS: LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, let alone the 22% for the last X-Men movie. That suggests excellent word of mouth, and although […]
OPENINGS: GET OUT (QC/Blumhouse/Universal) had a remarkable Saturday performance for a horror movie, rising 17% in a genre that usually drops sharply on its 2d day of release. That’s better than the 13% bump for Day 2 of Split, and also better than the 14% increase for Insidious, one of the leggiest of recent horror […]
OPENINGS: THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday. The $50M it will hope to reach here will barely pay for its US marketing campaign, so the spectacle lives or dies overseas. Right now it’s at $244.6M in the rest of […]
OPENINGS: The split between US and international box office was unusually evident this weekend. In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky since it assume only a 25% Sunday drop, while the more popular LEGO Movie ($69.1M opening weekend) fell […]
OPENINGS: It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise. In the US, its $13M weekend estimate is below the $15M opening of the original US […]
OPENINGS: Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal). It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing. […]
OPENINGS: It wasn’t so much that THE BYE BYE MAN (STX) overperformed at $13.4M for the 3-day weekend (that number should rise to $15M on Monday thanks to the Martin Luther King Day holiday), but that everything around it flopped, clearing the way for it to be the #1 new title at the box […]