> Moral of the weekend:  If you’re going to spend $250M+ on a movie, check first whether anyone wants to see it. OPENINGS:  With a probable $27-28M opening, just how big a flop is JOHN CARTER (Disney) going to be?  Hard to tell until full weekend and international numbers are in.  But its sheer cost–probably […]

> The tenth weekend of 2012 is looking to be solid in terms of total business but not at the runaway pace of the past few weeks.  The weekend is running 3% ahead of last year’s same weekend and 8% ahead of the multi-year average for this weekend.  The Lorax will remain the #1 film […]

> Deadline‘s preliminary numbers for Friday have JOHN CARTER (Disney) at around $10M for the day, which depending on how much it plays as a family movie on Saturday, should mean a $25-30M weekend.  That’s not a horribly low number–it’s one of the half-dozen highest openings of the year so far–unless you’re trying to earn […]

    FRIENDS WITH KIDS:  Worth A Ticket – Sitcom, In A Good Way   We live in a pop culture where the recent Emmy Award nominees are so clearly superior to the films up for this past year’s Oscar that it’s not even worth arguing about. (Mad Men vs The Artist?  Game of Thrones […]

      JOHN CARTER:  Watch It At Home – Never Goes Into Orbit   All signs suggest that JOHN CARTER will be a financial failure of historic proportions, mostly because of its colossal cost (Disney admits to $250M, which almost certainly means close to $300M when reshoots and last-minute CG are included–and that doesn’t […]

      SILENT HOUSE:  Watch It At Home – A Curiosity   SILENT HOUSE isn’t the first feature-length film to provide the illusion that it’s all been shot in a single continuous take.  The most famous was Hitchcock’s Rope, but in his era, it was technologically impossible to actually shoot for 90 minutes straight, […]

>The tenth weekend of the year should generate about $122 million for the top 12 films, a slightly better than normal weekend for the second weekend in March — up 4% from last year’s comparable weekend and up 10% from the four-year average for this weekend.  John Carter will be the top opener, but it […]

>Nine full weeks into 2012, domestic box office continues to run well ahead of last year’s glacial pace, and the year-to-date total is now pacing a double-digit percentage increase over of the comparable period’s average for the last several years. Weekend Actuals versus Studio Estimates The Lorax came in at $70.2 million for its opening […]