March 10, 2012


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Written by: Mitch Salem
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Deadline‘s preliminary numbers for Friday have JOHN CARTER (Disney) at around $10M for the day, which depending on how much it plays as a family movie on Saturday, should mean a $25-30M weekend.  That’s not a horribly low number–it’s one of the half-dozen highest openings of the year so far–unless you’re trying to earn back a $350-400M investment, in which case, oops.  In any case, it’s clearly 2d place for this weekend, behind Weekend 2 of THE LORAX (Universal), which also had a $10M Friday, but which will definitely ramp up with weekend matinees to a likely $40M total.  PROJECT X (Warners) is headed for a $10-11M 2d weekend with a $3.5M Friday, which means a standard 50% weekend drop–really better than average, considering the movie’s fast-burning teen genre.

The weekend’s other openings are well behind.  SILENT HOUSE (Open Road) has around a $2.5M Friday en route to a $6-7M weekend, unimpressive even for a low-budget thriller.  And as expected, the long-delayed Eddie Murphy flop A THOUSAND WORDS (Paramount), riding an extraordinary 0% from Rotten Tomatoes (that’s 34 straight bad reviews), should pull in $2M on Friday for a $5-6M weekend on its way to oblivion.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."