The final chapter in the TWILIGHT saga, BREAKING DAWN PART 2, began its swoop through the boxoffice last night, and earned $30.4M.  This is, unquestionably, a ton of money, and technically–very narrowly–a record for the Twilight franchise, just barely beating out Breaking Dawn Part 1‘s $30.3M (although nowhere near the all-time midnight record $43.5M […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]

  Today’s announcement by NBC that GUYS WITH KIDS has received a 4-episode back order (making for a season total of 17 episodes) seems to require some note. In last night’s ratings, Guys had a 1.3 rating in 18-49s.  1.3!  The network is trying to spin this as admirable because it’s held steady with lousy […]

  We’re now mid-way through November sweeps, and it’s time to ask once again:  What do we know now about this TV season that we didn’t know before? THERE WERE NO NEW BREAKOUT HITS THIS FALL.  Despite all the marketing, all the hype, and in some cases even the good reviews, the fall of REVOLUTION […]

Another night to consider how low a rating can justify a back order these days. NBC:  WHITNEY returned to the NBC schedule last night, and the same nobody who watched it last year came back for more.  The show kicked off with the same 1.4 that Animal Practice had in its premiere (tying Whitney‘s own […]

NBC crashed back into fourth place, after last week’s dream-like two-hour Voice episode.  This week the regular schedule came back with one change — the return of Whitney in place of the dismal Animal Practice (ratings are still almost as bad at 8 pm and see Mitch Salem’s review here).  Chicago Fire also came crashing back to reality — last […]

This weekend is looking incredibly strong: over $250 million for the top 12 films Friday-Sunday, up 27% from a typical third weekend in November.  The final Twilight (12-34 females), Lincoln (35+ adults), and the second weekend of the strongest Bond yet (young adults) make for a powerful combination.   Opening at over 4,000 theaters Friday […]

Ugliness in almost all directions. NBC:  THE VOICE had by far its worst regular outing of the season at 3.0, down 0.8 from 2 weeks ago (Election Night preempted all of primetime last week) and tying a clip show that aired on Oct 2.  The “good” news for NBC was that despite the Voice’s tailspin […]