November 26, 2012

Broadcast Season to Date Rankings

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Written by: Mitch Metcalf
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SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012):

NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same period last year).

CBS is in second place with a 2.29 (down 20%).

FOX is in third place with a 2.16 (down 29%).

ABC is in fourth with a 2.14 (down 13%).

Collectively, the four networks total a 9.43 rating (down 12% from 10.69 the same period last fall).

The CW, technically a broadcast network, is averaging a 0.57 in prime so far this season (down 20%).

THE WEEK.  For the just completed Thanksgiving week  (November 19-25, 2012), NBC is pacing toward an excellent 3.20 rating (the highest-rated week of the year thanks to two strong NFL games on Thursday and Sunday nights).

ABC is headed for a second-place 2.11 weekly average.

FOX continues to stumble — this week a 1.96 rating (the third time the network was under a 2 rating in the last four weeks).  The week would have been a complete disaster had it not been for the late afternoon Sunday NFL game spilling into primetime.

CBS is looking at a fourth-place 1.85 rating for the week (easily its worst showing of the year thanks to an abundance of repeats).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.