NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.9.  Elsewhere,DATELINE lost 0.2 in final numbers, and the SUPERSTORE and DECEPTION reruns were down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable’s NCAA TOURNAMENT coverage again blanketed most of Saturday’s Top 8, led by […]

    Time to trot out the “Everyone was watching THE WALKING DEAD” excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  SHARK TANK gained 0.1 in final numbers.  In addition, the final game of the WORLD SERIES adjusted to 4.6, and SUNDAY NIGHT FOOTBALL adjusted to 4.5, down 0.6 from last week’s game.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING […]

          NETWORK FINALS:  WORLD SERIES Game 5 adjusted up half a point in final numbers to an even more terrific 6.7, and yet SUNDAY NIGHT FOOTBALL stayed strong, also up half a point to 6.5, which was 0.5 higher than last week’s game.  The only other adjustment was a 0.1 dip […]

  With viewers possibly already in Thanksgiving week prep, the night’s ratings trended downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The return of regular AMERICAN IDOL episodes provided a bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  Both THE SIMPSONS and BROOKLYN NINE-NINE gained 0.1 in final numbers.  SUNDAY NIGHT FOOTBALL adjusted up 0.3 to 6.5. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): THE WALKING DEAD (AMC), of course, led Sunday cable, although it lost 0.61 from […]

  The afternoon NFL switch between CBS and FOX will change things up for those networks each week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]