Cable and broadcast nationals for Friday 3/26/2021 (normally at 1pm PT/ 4pm ET) will be posted a few hours later than usual today due to spring break travel. Check back later for revised post times. Tuesday and Wednesday afternoon posts this week will also be delayed, although we expect no delays for the morning posts. […]

  NOTE:  The CBS schedule will adjust in finals to reflect the fact that the NCAA TOURNAMENT ran about 13 minutes into primetime, pushing the rest of the line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and may hope to reach $20M in US theatres.  Overseas, it launched with $5M. The much bigger […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  New episodes returned for several shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19 and the 8PM SUPERSTORE.  In addition, the MOM rerun dropped to the next-lowest tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.38/0.27.  Cable news was led […]

  A workmanlike exit for SUPERSTORE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE CON and THE MASKED SINGER.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE rose 0.08 to 0.56.  ESPN’s NBA doubleheader was at 0.38/0.32.  Bravo’s REAL HOUSEWIVES OF NEW JERSEY ticked […]