March 29, 2021



NOTE:  The CBS schedule will adjust in finals to reflect the fact that the NCAA TOURNAMENT ran about 13 minutes into primetime, pushing the rest of the line-up.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS (0.6) and AMERICAN IDOL (0.8) were steady.  THE ROOKIE aired its first new episode in a month, and held at 0.4.

CBS:  As noted, the current ratings are subject to adjustment.  As of now, 60 MINUTES is steady at 0.9, and the rest of the line-up returned from a month off, with THE EQUALIZER steady at 0.7, NCIS: LA up 0.1 to 0.6, and NCIS: NEW ORLEANS down 0.1 to 0.5.

NBC:  After a rerun of ELLEN’S GAME OF GAMES at 0.2, a new episode was steady at 0.3.  ZOEY’S EXTRAORDINARY PLAYLIST returned to the schedule on a new night, and fell 0.2 from its last airing on February 9 to a series low 0.2.  GOOD GIRLS stayed at 0.3.

FOX:  CHERRIES WILD fell 0.2 to 0.1, BLESS THE HARTS was down 0.1 to 0.2, and THE SIMPSONS held at 0.4.  After a GREAT NORTH rerun at 0.3, BOB’S BURGERS (0.4) and FAMILY GUY (0.4) were steady with their last new episodes.

CW:  BATWOMAN (0.1) and CHARMED (0.1) held form.

Tonight, CBS continues its NCAA TOURNAMENT coverage with Elite Eight games.  On cable, TNT airs back-to-back season finale episodes of SNOWPIERCER.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.