OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  SHARK TANK returned to original episodes and took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for SUPERSTORE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.55/0.45.  On MTV, JERSEY SHORE dipped 0.03 to 0.39, and REVENGE PRANK was up 0.03 to 0.13.  Cable news […]

  Reruns on some networks didn’t help the others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE GOLDBERGS, THE CONNERS, CALL YOUR MOTHER, CHICAGO FIRE and NAME THAT TUNE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE dropped 0.04 to 0.54.  ESPN’s NBA doubleheader was at 0.33/0.23.  […]

  Broadcasters continued to trend downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE RESIDENT, PRODIGAL SON, TO TELL THE TRUTH, MIXED-ISH, and the rerun of FBI: MOST WANTED.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.59/0.57.  Cable news was led […]