February 7, 2021

US/Worldwide Weekend Box Office Report – 2.7.2021


OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 weekend per-theatre average.

HOLDOVERS:  THE LITTLE THINGS (Warners, also on HBO Max) fell a steep 55% to $2.1M in its 2nd weekend.  Presumably that included a particularly deep drop on Super Bowl Sunday, given its target older-male audience, but Warners isn’t releasing day-by-day numbers, so we don’t know for sure.  It seems unlikely to reach $15M in the US.  It also has $5.2M overseas after a $1.4M weekend in 21 markets.

THE CROODS: A NEW AGE (Universal, also on VOD) continues to own the family market in its 11th weekend, down just 3% to $1.8M, and poised to pass $50M in the US by the end of the month.  In addition, it has $101.7M internationally (more than half of that from China) after a $800K weekend in 17 territories.

THE MARKSMAN (Open Road) dropped 20% to $1M in its 4th weekend, on its way to $12-15M in the US.  It’s at $2.5M overseas.

WW84 (Warners) dropped 30% to $900K in its 7th weekend, and may hit $45M in the US.  Overseas, it’s at $114M after a $650K weekend.

MONSTER HUNTER (Screen Gems/Sony) lost 20% to $600K in its 8th weekend, and could get to $15M in the US.  It also has $9.6M overseas.

NEWS OF THE WORLD (Universal, also on VOD) didn’t perform as well in this week’s awards nominations as the studio would have hoped, and it fell 26% to $400K in its 7th weekend, and would probably require some Oscar attention to see $15M in the US.  It hasn’t yet begun its international release.

NEXT WEEKEND:  A pair of Sundance movies that will hope to take advantage of the extended Academy calendar begin general release, JUDAS AND THE BLACK MESSIAH (Warners, also on HBO Max) and LAND (Focus/Universal).  Limited releases include the surprise Golden Globe nominee MUSIC (Vertical, also on VOD).

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."