NETWORK FINALS:  As we noted yesterday, we’ll now be comparing preliminary ratings in tenths to final numbers in hundredths.  ABC’s NBA game was way up in finals, from an early 1.1 to a final 1.82.  With the help of a late-afternoon NFL lead-in, FOX’s WWE SMACKDOWN was also up (from 0.8 […]

      NETWORK FINALS:  A holiday gift for our readers:  we are now able to provide final broadcast network ratings to the hundredths of a point.  We’ll alter the way we report adjustments from morning numbers (still in tenths) by noting that a show is “up” if its final number would round up to […]

‘   THE MASKED DANCER’s start wasn’t even close to its predecessor’s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  OPENINGS:  WW84 (DC/Warners)–that’s the official title per the credits–had the biggest US opening of the pandemic era with $16.7M (a $7800 per-theatre average), much higher than the $9.7M for The Croods: A New Age, and even more impressive considering that millions more stayed home to watch the movie on HBO Max.  The weekend box […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  ABC’s NBA game easily carried primetime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  Christmas Eve went to a classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    NOTE:  See Mitch Metcalf’s calendar of holiday ratings delays to see what to expect over the next 2 weeks.   NETWORK FINALS:  As the sharp-eyed will note, the chart below is currently a reprint of this morning’s preliminary ratings.  Until that’s replaced, here are the adjustments in finals;  0.1 bumps for SANTA CLAUS […]