The broadcast networks returned from the holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The only significant adjustment (i.e., changing its initial rating by at least one-tenth) was downward for the rerun of THE GOLDBERGS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the COTTON BOWL dominated Wednesday cable at 1.45, with the network’s […]

The Christmas and New Year’s holidays will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next two weeks. Thursday 12/24 nationals available Monday 12/28 afternoon Friday 12/25 nationals available Tuesday 12/29 morning Saturday 12/26 nationals available Wednesday 12/30 morning Sunday 12/27 […]

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M from one holiday weekend to the next.  It now seems highly unlikely to reach Tenet‘s $57.9M in the US […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  WWE SMACKDOWN felt the lack of an NFL lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  ABC’s annual New Year’s Eve win was even wider than last year’s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  There was a significant upward adjustment (to the next tenth) for the TO TELL THE TRUTH rerun in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games were at 0.80/0.78.  On History, CURSE OF OAK ISLAND gained […]