OPENINGS: SMILE 2 (Paramount) opened on par with its predecessor, at $23M compared to $22.6M. A small dip had been projected, so that was slightly above expectations. The sequel, unlike the first Smile, will face major competition in its 2nd weekend, so it remains to be seen whether it can have that film’s stellar […]
OPENINGS: TERRIFIER 3 (Cineverse) broke through to a mainstream audience with an $18.3M weekend, which is more than the entire $10.6M run of 2022’s Terrifier 2 (that one’s highest weekend was $1.9M). The new entry in the unrated, ultra-violent slasher series accomplished this with not just a low production budget, but reportedly a miniscule amount […]
OPENINGS: Amazingly, the 58% first weekend plunge from $96.2M for 2019’s Joker to $40M for JOKER: FOLIE A DEUX (DC/Warners) understates how much audiences hated the new film. For that, you have to look to the respective Friday-to-Saturday drops, after word of mouth had a chance to set in: 44% compared to 18%, which […]
OPENINGS: THE WILD ROBOT (DreamWorks Animation/Universal), aided by strong reviews, started above expectations with $35M. It has the family audience almost to itself until mid-November, and should pass $100M in the US. It’s thus far in only 29 international territories, and has $18.1M after a $9.9M weekend. Since the source material is a series […]
OPENINGS: TRANSFORMERS ONE (Hasbro/Paramount) underdelivered vs projections by about 20%, and its dim $25M start didn’t even give it the weekend’s #1 ranking at the box office. Paramount was taking a calculated risk by rebooting the franchise via PG-rated animation, and it doesn’t seem to have worked out. It faces direct competition next weekend […]
OPENINGS: A variety of studios threw product at the Labor Day weekend wall. None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday). Although films appealing to older […]
OPENINGS: None of the weekend’s wide arrivals found much of an audience. BLINK TWICE (MGM/Amazon) led the weak group with $7.3M, and given its relatively low $20M+ production costs, it might hit breakeven, depending on how much the studio spent on marketing. It was equally slow overseas with $6.7M in 73 markets. The Christian […]
OPENINGS: ALIEN: ROMULUS (20th/Disney) became the latest franchise product to hit big this summer, arriving at the high end of expectations with $41.5M. That was higher than 2017’s Alien: Covenant ($36.2M), although below 2012’s Prometheus ($51.1M). The film was also solid overseas, with a $66.7M start sparked by $25.7M from China. Romulus was budgeted […]